Ayodhya’s Gold Rush: Hospitality Boom

“Ayodhya rapidly emerging as a global investment destination.” – Money Control

“Amitabh Bachchan buys 10,000 sq. ft. plot worth Rs 14.5 cr. in Ayodhya”. – The Economic Times

“Ayodhya set to get Rs 85,000 crore makeover over 10 years”. – Times of India

”Brands get on to the Ayodhya Brandwagon” – Hindu Business Line

“Ayodhya hotels earn ‘record’ Rs 20 cr. in three days” – Money Control

“Around 25 lakh devotees visited the Ram temple in Ayodhya in the past 11 days” – Times of India

“Hotel industry homes in on Ayodhya with over ₹4200 crore projects” – Hindustan Times

Ayodhya has already witnessed significant investment inflows from both central and state governments, as well as contributions from numerous donors. Additionally, the land prices around the temple have grown ten to twentyfold since the Bhoomipujan in 2020 highlighting the economic revitalisation taking place in the region.

Recent developments include the opening of Maharishi Valmiki International Airport (with a capacity of 10 million passengers per annum) and the refurbishment of the Ayodhya Dham Railway Station (with a capacity of over 1 lakh pax per day). The government plans to invest over ₹85,000 crores (~US$ 10 billion) over the next decade in the city. As outlined in the Ayodhya Masterplan 2031, this investment is aimed at a multifaceted development, including the upgradation of the infrastructure, the establishment of a spiritual university, greenfield townships (over 1,200 acres to be allotted for the development), urban forests, a convention centre, arts and craft centre and a hospitality management and training centre.

Tourism in Ayodhya

This strategic focus on developing Ayodhya aligns with the bourgeoning trend of spiritual and religious tourism. Data from the Ministry of Tourism highlights that, in 2022, these religious and spiritual hubs (including Varanasi, Rishikesh, Katra, Haridwar, Tirupati, and Dwarka) generated revenue of about ₹1.3 Lakh Crore (~US$16 billion) and witnessed footfall of 140 crore (1.4 billion). This roughly translates to one religious trip per capita per year in India. Interestingly, this footfall was not confined to mainstream destinations; lesser-known markets such as Pushkar, Vrindavan, and Sabrimala are experiencing a surge in tourism as well. Ayodhya’s tourism boom began with the annual Deeputsav celebration in 2017 and gained momentum after the Ram Temple Judgement in 2019. In 2023, over 3 crore tourists visited Ayodhya, and projections from the Ministry of Tourism anticipate about three lakh tourists per day (over 10 crore people per year) by 2031.

Investors have signed various agreements for big investments in the hospitality sector here, as the Ram Temple provides immense potential for religious tourism. Famous hotel brands are establishing their branches in Ayodhya, and approximately 50 major hotel construction projects are currently underway in the city, official sources said. With several small hotels, resorts, and homestays investing in the region, Ayodhya is emerging as a new hotspot in the hotel industry.

In addition, good highways and roads, wall paintings depicting the life of Lord Ram, facade lighting, and a grand entrance adorned with Victorian lamps add to the attraction of Ayodhya.

Please Call 7002103754 for investment in Omaxe Ayodhya’s Be-Together project.

Shailendra Kumar,
Omaxe Ltd Channel Partner
Omaxe City, Lucknow